{"id":165,"date":"2026-02-12T08:25:02","date_gmt":"2026-02-12T08:25:02","guid":{"rendered":"https:\/\/www.aurmel.com\/en\/?page_id=165"},"modified":"2026-05-12T15:59:27","modified_gmt":"2026-05-12T15:59:27","slug":"about-us","status":"publish","type":"page","link":"https:\/\/www.aurmel.com\/en\/about-us\/","title":{"rendered":"About us"},"content":{"rendered":"\n<style type=\"text\/css\">\n\t#acf-block-simple-block_600ab23bd5030 {\n\t\t\/* Add styles that use ACF values here *\/\n\t}\n<\/style>\n\n<section id=\"acf-block-simple-block_600ab23bd5030\" class=\"section tradition\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col-md-6 col-lg-7 \n\t\t\torder-md-2\t\t\t\">\n\t\t\t\t<div class=\"section-img\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.aurmel.com\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/tradition1-1.png\" alt=\"AURMEL Tradition EN\" \/>\n\t\t\t\t\t\t\t\t\t\t<div class=\"img_caption\">Tradition<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col-md-6 col-lg-5\">\n\t\t\t\t<div class=\"section-block\">\n\t\t\t\t\t<div class=\"bhead\"> \n\t\t\t\t\t\t<h2 class=\"section-title\">FOUNDER<\/h2>\t\t\t\t\t\t<p>Beekeeping is in our blood. For decades, parts of our families have been dedicated to bee breeding and care. We want to combine this tradition with modernity and luxury to create something unprecedented. This is how the idea for Aurmel Gold Honey came about. We are therefore not only proud to distribute a high-quality product from Switzerland, our homeland, globally, but also to be able to contribute to the preservation of our nature, landscape, and tradition.&#8221;<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<style type=\"text\/css\">\n\t#acf-block-beekeeper-block_600ab552ba5db {\n\t\t\/* Add styles that use ACF values here *\/\n\t}\n<\/style>\n\n<section id=\"acf-block-beekeeper-block_600ab552ba5db\" class=\"imker-section\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col-md-6 col-lg-7\">\n\t\t\t\t<div class=\"imker-title\"> \n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.aurmel.com\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/floral-21.png\" class=\"imker-floar\" alt=\"AURMEL Flora US\" \/>\n\t\t\t\t\t\t\t\t\t\t<h2 class=\"xl-title\">100%<\/h2>\t\t\t\t\t<div class=\"img_caption\">Ecological production<\/div>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col-md-6 col-lg-5 p-xl-0\">\n\t\t\t\t<div class=\"section-block\">\n\t\t\t\t\t<div class=\"bhead\"> \n\t\t\t\t\t\t<h2 class=\"section-title\">BEEKEEPER<\/h2>\t\t\t\t\t\t<p>&#8220;As beekeepers, we have a very special responsibility today: without us, bee colonies in Europe would not survive in the long term due to aggressive parasites. In order to preserve these unique creatures, which are so important for the balance of nature, it is important to support the natural product honey and actively avoid inferior industrial honey varieties. Aurmel Gold Honey is not only a premium product made from 100% organic ingredients, it also helps us to continue a centuries-old tradition and maintain the delicate balance of nature.&#8221;<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<style type=\"text\/css\">\n\t#acf-block-quote-block_600ab687e7a66 {\n\t\t\/* Add styles that use ACF values here *\/\n\t}\n<\/style>\n\n<section id=\"acf-block-quote-block_600ab687e7a66\" class=\"as-blockquote\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col-12\">\n\t\t\t\t<blockquote class=\"blockquote text-center\">\n\t\t\t\t\t<p class=\"mb-0\">&#8220;As a farmer, open communication with beekeepers is very important to me, because I benefit from wild bees pollinating my crops. Accordingly, the agricultural industry is working with beekeepers to provide wild bees with a healthy habitat offering a rich selection of cultivated plants. The collaboration with Aurmel Gold Honey is therefore a perfect symbiosis for us.&#8221; Albert Wehrli, farmer<\/p>\t\t\t\t<\/blockquote>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<style type=\"text\/css\">\n\t#acf-block-simple-block_67f7db35da67d {\n\t\t\/* Add styles that use ACF values here *\/\n\t}\n<\/style>\n\n<section id=\"acf-block-simple-block_67f7db35da67d\" class=\"section tradition\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col-md-6 col-lg-7 \n\t\t\t\t\t\t\">\n\t\t\t\t<div class=\"section-img\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.aurmel.com\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/home-image-11-1.png\" alt=\"AURMEL about us home En\" \/>\n\t\t\t\t\t\t\t\t\t\t<div class=\"img_caption\">Land for bees<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col-md-6 col-lg-5\">\n\t\t\t\t<div class=\"section-block\">\n\t\t\t\t\t<div class=\"bhead\"> \n\t\t\t\t\t\t<h2 class=\"section-title\">MISSION<\/h2>\t\t\t\t\t\t<p>Every spoonful of AURMEL Gold Honey is a step toward a better future. With every purchase of this exquisite product, you are actively helping to protect and expand natural habitats. The proceeds from our honey sales go toward the acquisition of agricultural land, which we transform into safe refuges for bees. These efforts not only provide a protected space for our bees, but also strengthen the entire ecosystem.<br \/>\r\n<br \/>\r\nYour contribution helps to promote biodiversity and preserve the natural beauty of our world for future generations. With AURMEL, you are not only choosing a luxury for the palate, but also committing to a sustainable and livable future.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<style type=\"text\/css\">\n\t#acf-block-simple-block_67f7e1c310f50 {\n\t\t\/* Add styles that use ACF values here *\/\n\t}\n<\/style>\n\n<section id=\"acf-block-simple-block_67f7e1c310f50\" class=\"section tradition\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col-md-6 col-lg-7 \n\t\t\t\t\t\t\">\n\t\t\t\t<div class=\"section-img\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.aurmel.com\/en\/wp-content\/uploads\/sites\/2\/2026\/02\/Aurmel-Gold-Honey-swiss-biene1.png\" alt=\"AURMEL Gold Honey Bee\" \/>\n\t\t\t\t\t\t\t\t\t\t<div class=\"img_caption\">Noble. Commitment. Fulfillment.<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col-md-6 col-lg-5\">\n\t\t\t\t<div class=\"section-block\">\n\t\t\t\t\t<div class=\"bhead\"> \n\t\t\t\t\t\t<h2 class=\"section-title\">Luxury Lifestyle<\/h2>\t\t\t\t\t\t<p>At AURMEL, we believe that true fulfillment in retirement can be found through meaningful challenges and engagement. Scientific research shows that a life filled with daily challenges can extend life expectancy. That&#8217;s why we offer our valued seniors the exclusive opportunity to care for their own beehive and thus actively contribute to the preservation of our precious bee populations. This noble task not only brings joy and daily fulfillment, but also contributes significantly to the ecological balance.<br \/>\r\n<br \/>\r\nIn addition, we reward our members&#8217; dedication with a financial contribution to their retirement, financed from the proceeds of the respective honey harvest. In this way, we combine a fulfilling hobby with a sustainable source of income and a contribution to the community.<br \/>\r\n<br \/>\r\nWith every purchase of AURMEL Gold Honey, you proudly contribute to supporting this unique initiative. Your purchase of this luxurious elixir is more than just a treat; it is an investment in a better, more sustainable world. Together, we are shaping a future in which luxury, nature, and social responsibility harmonize at the highest level.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div>\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>NATURE, LANDSCAPE, AND TRADITION<\/p>\n","protected":false},"author":4,"featured_media":234,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"simple-page.php","meta":{"footnotes":""},"class_list":["post-165","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AURMEL | About Us \u2013 Swiss Luxury Since 2008<\/title>\n<meta name=\"description\" content=\"The story behind AURMEL: Swiss craftsmanship meets nature and gold. 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